The client wanted to re-design several pages of the website with the goal to make these pages more engaging and more mobile friendly.
My role was to lead the visual design for several responsive pages of the NatWest website. The team had started to roll out new guidelines so it was partly an exercise in updating the existing content so it was in-line with the new guidelines but it also involved creating a lot of modules/shelves of content from scratch.
In most cases it was a matter of simplifying the layout and the design of the existing content and trying to find better/cleaner ways to display that content. As an example information was put into hide/reveal panels so the user isn’t overloaded with information.
Most pages had a lot of information & copy, making the pages really long, and where possible I tried to make the content more visually interesting by adding images and hiding some of the copy into accordions.