Aviva's apps lacked visual design consistency, weren't utilising a design system, and used too many custom-designed patterns that weren't fit for purpose. Contributing to design and tech debt, and an inconsistent user experience across Aviva's apps.
My responsibilities as the Lead Designer on this project were to lead the visual design direction and improve the user experience for Aviva's apps, in a managerial capacity.
Managing a small team of designers tasked with improving the user experience and the UI for Aviva's apps.
- Visual design direction
- Approving design
- Managing a small team of designers
Working as part of a dedicated native apps product team including product owners, BAs, UX & UI designers, and developers, to enhance the user experience and the UI.
Address inconsistent UI across all apps
Standardise native platform design patterns
Audit user journeys and align improvements and enhancements to the product roadmap
Create, standardise and implement a mobile design system.
Reduce the tech debt
Ensure visual design consistency across web/mobile experiences
Modernise the UI, utilising best practices and standardised platform patterns
Improve the user experience
Improve the use of imagery, typography, colour, iconography and other visual design brand
Improve user ratings and customer satisfaction scores
hello@jonathonchapman.com
