Fitness First / Tribal DDB


Responsive Website Design

My role

Senior UI Designer (Contract)

Fitness First wanted to create a completely new service offering customers the ability to create, customise, track and save their own workouts. Customers could collect data from their workouts in the gym & track their progress online.

The brief

Concept, Design and Develop a brand new, fully responsive section of the Fitness First Website, enabling customers to create, customise, track and save their own workouts.

My role

My responsibilities as the Senior Designer was to take the approved UX/Wireframes and lead the Visual Design for this project.

I was responsible for designing multiple user flows including:
- Create a workout
- Dashboard
- Add exercise
- Your workouts
- Workout variation

It was a hands-on UI/UX role, also including some art direction.

I worked as part of small cross-functional team including a project manager, UX Lead, BA, in-house developers and QA. I reported directly to the Lead Designer. I oversaw development ensuring designs were built to specification.

Lets work together