Product page website redesign

My role

Senior UI Designer (Contract)

As part of a wider digital brand refresh NatWest wanted to re-design their current account product pages with the goal of reducing the overall page length and the overwhelming amount of content on the page.

The problem

The previous design exposed all of the page's content on initial load, resulting in an overwhelming amount of content for customers to read through. Customers had to work overly hard to find the information they were looking for, and the pages were looking visually flat and very dated.

My role

This was a hands-on UI role where I was responsible for redesigning the current account product pages.

Working as part of a cross functional team including product owners, BAs, UX designers and developers.

I was also responsible for working closely with the offshore development team to ensure the designs were built to design specifications.

Final designs


Lets work together