As part of a wider digital brand refresh NatWest wanted to re-design their current account product pages to be more modern and less overwhelming, as some of these pages were very long and content heavy.
Responsive website redesign Led the redesign of NatWest's product pages. Responsible for overseeing development/design QA Tools: Sketch
Introducing accordions dramatically reduced the overall page height and stopped customers from being overwhelmed with information.
Improved the hero section by calling out the key account benefits so customers can quickly learn what the account benefits are, as well as making the monthly cost more prominent.
Gave the pages better vertical rhythm and introduced more imagery such as photography and graphical elements to stop each section from being text heavy.